Interactive Audience Audit Report

Note: I recently commissioned and funded an audit of various Iowa websites’ marketing and audience engagement practices on behalf of some secretive nonprofit partners who engage in such webby endeavors, but don’t have a lot of scratch. Here’s what they sent me when it was done, by way of thanks.

The audit was conducted by Fonda Blencoe, who is a Social Media Coach and Interactive Audience Strategist with Golden Meaning Marketing Consultants in Bettendorf, Iowa.

One of our work colleagues told us that Golden Meaning is the best interactive audience consultant in the state, and their promotional materials promised us that they could synthesize, optimize, maximize and super-size all of our digital doodads for full technical chubbiness. How could we resist that come on, right?

Fonda Blencoe and her team spent two weeks scouring our Internet pipes and rummaging through our drawers, and in the spirit of diaphanous transparency that she encourages us to embrace, we share the “Top Five Best Recommendations Ever!!!” executive summary from her report below, while wearing our see-through nightgowns. Who knew that being web mavens was so hottt, ZOMFG?!?

1. You guys write on your blog too often, but you don’t Tweet enough!!! Iowans have lots of things they want to read about all the time — sports, farming, insurance, etc. — so if you write a long blog post about other stuff every day, they just can’t keep up! Space it out more, okay? Maybe only three posts each week? Use the leftover time to write more tweets, and spread them out through the day, instead of doing them in the morning before you go to work. Your bosses won’t mind, ’cause everybody does it, ha ha!!!

2. You should shorten your blog posts, too, okay? Iowans have short attention spans, sorry to say. What was that? Ha ha! If you write more than three paragraphs, they are likely to go read something else instead. You should be able to read your blog posts out loud in two minutes or less. That’s as much as they will read before clicking to something else more interestingly short!

3. What’s up with all of the anonymity, guys??? People want to know your names and see your faces!! Konrad is a handsome guy, so why do you use that pretend Wild West photo of him? Girls would click on his posts if they knew what he really looked like!!! And one of you is a girl already (!!!), so you should really milk that, too. Make her the Official Face of Your Twitter Feed and I guarantee you that your traffic will increase! I know a stylist who could work with her to sexy her look up a lot, since she is a little too business formal for the Internet. Let me know if you want that contact number!!!

4. You really need to get over your Facebook Fobia!!! It’s not that bad, really. Just make sure you don’t use it on any computer where you ever log in for your e-mail, your bank, your credit cards, your Twitter account, your blog, or anything else, and all will be fine!!! You can really get some great traffic from Facebook, you know. Lots of quality social media interactions there!!!

5. You need to “endumben” (ha ha!) things a little bit on your blog. Hawkeyes and Cyclones aren’t Harvard people, you know, so when you write a post like “Danny Allamakee’s Iowanferno (Cliff Notes Version),” it would help if you would explain things a little, so that people know that Danny Allamakee’s Iowanferno is making fun of Dante Alighieri’s Inferno, which is a book. Also, not everyone knows that “Allamakee” is a county in Iowa, so they might not get why it’s funny, sort of (ha ha!) without that kind of help. People like the stuff about dating and farm animals and Blue Cheese and the State Fair better anyway. Jokes about food on sticks and bacon are always winners!!!

Needless to say, our Golden Meaning Marketing audit has given us a lot to think about, so we’re grateful to Fonda Blencoe and her team for that. We’re going to take some time off to tweak some things behind the scenes, but we will return soon, hopefully with some click bait tweets and posts that will make Iowan heads spin with wonder and amazement. Plus more exclamation points!!! Wow!!!

Also, since Fonda says we need to be less mysterious — and since one of us is, well, yes, a girl — we’ll take Golden Meaning Marketing’s advice and end today’s post by providing you, for the first time ever, our real names, plus a recent photo of us. Sexy, huh?

Chelsea Doon, Galt Keswick, Mingo Osterdock: The Des Mean Editorial Board.

Our Editorial Board: Chelsea Doon, Galt Keswick and Mingo Osterdock.

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