2018 Tour des Trees: My Final Appeal

Hello Friends, Family and Blog Lurkers!

I wanted to make one final appeal this year letting you all know that I’m headed to Columbus, Ohio in three weeks to ride in my fourth Tour des Trees to Benefit TREE Fund — and I’m hoping that you’ll see fit to help a good cause by supporting my campaign in this amazing event.

Remember those old Hair Club For Men TV commercials? The ones where Sy Sperling, the head of the company,  appeared on screen and said “I’m not just the President of Hair Club for Men — I’m also a client!”?

Well, I can kind of relate to that as the President and CEO of TREE Fund when it comes to the Tour: “I’m not just the President of TREE Fund — I’m also a rider!”

Sure, I’m the boss, and I could get away with just waving folks off at the start line and clapping them in at the finish each year, then going back to my office and counting the proceeds — but for this event, I put my money (and my body) where my mouth is.

I will be in the saddle for about 580 miles over seven days (July 29 to August 4), making numerous stops along the way for community engagement programs, speaking engagements, media opportunities, and educational outreach events. We will be riding from Columbus up to Cleveland and back via a large loop route, with at least two and maybe three “century days” of 100 miles or more (the uncertainly on the third day relates to progress on a construction project along the route). It’s a tough week!!

I’ve been training hard for the Tour as the mostly awful Chicago weather this year allows. Sometimes the training days go great, and sometimes they don’t. You might enjoy an article I wrote on my blog about one of the latter types of training rides, here: South Side Century: Denied.

I’m also fundraising hard. Each full-time rider on the Tour commits to raising at least $3,500 for research to benefit our urban forests and the skilled professionals who care for them. I have set a stretch personal goal of $7,000, and please note that I do not take or claim any TREE Fund organizational support to assist with my campaign.

Will you help me reach my goal? If so, you can make a gift by clicking the link below:

J. Eric Smith’s Tour Fundraising Page

Because our corporate partners underwrite the production costs of the Tour, gifts made to rider campaigns (like mine) will be applied to research, either via new awards, payments on multi-year research pledges, or contributions to endowment funds that will sustain research in the future. In short, your gift will be put to work within the next year, and it will generate results.

For those who have supported me already in this and/or any prior Tours des Trees, THANK YOU!! For those thinking about doing so, boy oh boy, would I love it if you could do it soon!!!

All best to all, with gratitude, and smooches,

Eric

Thumbs up for those who support my Tours. Thank you!!

The Legacy of John Evelyn’s “Sylva”

Note: Here’s my latest “Leading Thoughts” article from the new edition of TREE Press, the monthly newsletter of TREE Fund, of which I am President and CEO.

Before coming to TREE Fund, I served as Executive Director of the Salisbury House Foundation, which owns and operates an amazing historic house museum in Des Moines, Iowa. Salisbury House was built in the 1920s within a glorious 12-acre oak forest, and its owners – cosmetics magnate Carl Weeks and his wife Edith – worked diligently to protect the grand old trees around their 42-room manor home, most of which still provide shade to the house and gardens.

Carl Weeks was an extraordinary collector of rare books and documents, and one of the great delights in my work at Salisbury House was being able to study, work with, and teach from his 3,500-book library. One of items in the collection was an early edition of John Evelyn’s Sylva, or A Discourse of Forest-Trees and the Propagation of Timber in His Majesty’s Dominions (c. 1664-1670), arguably the first great treatise in the English language on the science, care and importance of trees. It was a massive success then, and has remained in print for over 350 years.

While Evelyn appreciated the beauty of trees, his underlying call to action was an economic one: trees provided fuel, building supplies, food, defense, and a litany of other crucial day-to-day needs in pre-industrial England, and the island’s forests were being denuded in the aftermath of the English Civil War. “We had better be without gold than without timber,” Evelyn wrote, encouraging land owners to plant trees as a matter of patriotic obligation. His countrymen heard him, and many old English forests today are home to trees planted by Sylva’s earliest devotees.

On April 27, 2018, millions of people across our own country will honor National Arbor Day by planting trees, providing innumerable benefits, some that John Evelyn understood in the 1660s — but many others of which are known to us now only through the types of modern scientific research empowered by TREE Fund. You can further this ongoing scientific legacy by making a gift to TREE Fund’s Arbor Day Appeal. We’re proud to work on behalf of our trees and the people who care for them, and take pride in being a link in a chain of inquiry that spans centuries – and will benefit those who follow us for centuries to come.

Click on “Sylva” to make your own contribution on behalf of our urban and community forests, and the professionals who study and care for them.

My Tour des Trees Appeal Letter

As President and CEO of TREE Fund, I could justifiably just show up to cheer on the volunteer riders on our annual Tour des Trees and thank them for their efforts each year, but instead I choose to experience it with them, on the road, putting in the same time and effort they do. I also choose to fully fundraise for myself, rather than having TREE Fund pay my way as a staff member, to make sure that I’m not an administrative burden on this incredible event.

I’ve set a personal goal of $5,000 this year, and I recently sent out my Tour appeal letter to my generous list of regular supporters. Click here to read the letter, so you can see my pitch, and (hopefully) sign on to help us get the job done. Marcia has also graciously stepped up this year to help us out, by participating in a Virtual Tour on our behalf. Here’s her own fundraising page, and she’s well on the way to meeting her mileage and fundraising goals.

If you can’t commit to coming to Ohio to ride 530 miles with us this year, you can set up your own Virtual Tour, too, alone, with friends, anywhere, doing anything you enjoy doing. Here’s how.

We’re expecting a great team and a great Tour this year, and I’m ready for spring to come to Chicago so I can get out the road and get to training. Thanks in advance for whatever support you care to provide. I appreciate it, and it will make a difference.

Zoom zoom!

Click my pic (Southern Pines, NC, on the 2016 Tour) for my contributions page.

Tree and Soil Research Fund: Designing for Healthy Trees

As President and CEO of TREE Fund, one of the more interesting and exciting aspects of my job is strategically evaluating challenges and opportunities in our mission areas, knitting together disparate ideas to bring resources to bear on under-funded needs, and then executing those plans on behalf of our urban forests and their home communities. We’ve launched a new initiative this year that I consider to be a perfect example of how our problem-solving efforts can make a difference when  we are able to shepherd communal resources toward addressing a widespread problem. Here’s the deal . . .

Thriving urban forests empower community health and prosperity, providing overwhelmingly positive impacts on the aggregate health of cities and suburbs. Research routinely demonstrates a host of benefits from healthy urban canopies, some of them perhaps intuitive, but others sublime and surprising, e.g. increased birth weights, increased retail sales, accelerated patient healing, enhanced student learning, reduction of the urban heat island temperature, reduced runoff and increased water quality, decreased violent crime, and increased sense of common ownership for public spaces. These ecological, economic, and social benefits increase the well-being of families and the vibrancy of communities around the world.

Because trees are long-lived organisms, tree planning, planting, and life cycle care decisions made today will shape their health and impacts for many generations to come. Unfortunately, the potential benefits of our city trees are often reduced when designers, developers, or engineers take a “lollypop on a stick” planning approach to placing trees in the built environment. Our standards often only consider the parts of the trees above ground, while ignoring the crucial subsurface roots, soil and ecology that are essential to our cities’ trees. Nursery stock may contain serious defects, and tree design may be based more on aesthetic preconceptions or code compliance rather than providing for long term growth. Add to this mix new tree diseases and insects, encouraged by globalization and climate change, and the prospects for successful urban trees are not assured.

Many of the important questions related to establishing city trees are not well researched, with design decisions influenced by the evolution of best practices or outdated specifications and details. In order to educate landscape architects and municipal planners alike, TREE Fund’s Board of Trustees established the Tree and Soil Research Fund for Landscape Architecture (TSRF) in 2017 with the following charter:

TSRF will be a permanently restricted endowment fund supporting areas of research of interest to the landscape architecture community with special focus in the area of trees and soils. Supported research will include the following: the design and specification of trees and soils in urban landscapes; propagation and nursery practices that impact the establishment and long term growth of trees; improving species diversity; tree root and canopy structure improvement; soil and drainage design and modification; tree planting practices; tree planting space design; tree establishment and maintenance practices; and planting soil management and maintenance.

TREE Fund has an endowment target goal for TSRF of $500,000, after which it will generate earnings to fund $25,000 per year in research grants, in perpetuity, directly targeted to urban tree and soil research. The effort is being spearheaded by internationally renowned landscape architect James Urban, FASLA, who serves on TREE Fund’s Board of Trustees, for which I am deeply grateful. Our team is currently in the lead gift phase of the campaign, seeking both corporate or individual contributions to empower this initiative.

Here’s a handy little flyer that you might find useful if you’re interested in helping us, or if you know someone else who might be. Feel free to print or forward to your heart’s content — or to contact me if you’d like to learn more. It’s a worthy cause, and I’m excited to see it through to fruition.

Imagine this scene without trees . . .

TREE Press, Vol. 1, No. 1

As part of an expanded strategic effort to improve our communications capabilities at TREE Fund, we have re-branded and re-designed our monthly digital newsletter. We’ll be offering a print version via snail mail for those who opt in for it, and also providing a quarterly research insert going into a bit more depth on latest research findings, as well as profiles of the scientists behind them, and how they are changing the working worlds in arboriculture and urban forestry. Here’s a link to the first edition.

If you’re inspired by what you read there, I’d be remiss if I didn’t mention that you can help us get the job done by supporting the 26th anniversary Tour des Trees in Ohio, which will find me and 100 or so of my colleagues riding 530 miles to tell the story of how urban and community forests make a difference in our lives, while also raising crucial research funds. Here’s where you can make a gift, which will make a difference. If you’d really feeling inspired and would like a more tangible, hands-on approach to helping us, you can still sign up to ride with us in Ohio, or you can stage a Virtual Tour, and do what you do best, where and for how long you want to do it, to help out our good cause. Hit me if you’d like more info on any of this!

For my first short article in the new TREE Press, I adapted a piece I’d written many years ago called “Be An Expert.” I think it remains useful and timely in terms of how I do my work here, and how I hope my work helps others. You can read the original, longer article here, and I copy the text of the new summary piece in the quote box below:

LEADING THOUGHTS: BE AN EXPERT

A few days into my first post-college job with the Federal government, my boss offered me one of the most profound bits of professional advice I have ever received.

“If you want to succeed here, or in any other job,” he said, “then you have to become an expert.”

I asked the obvious (to me) question: “An expert in what, sir?”

“It doesn’t matter. Just make yourself an expert in something, and when you’ve done that, you’ll be indispensable.”

More than three decades later, I still hear and heed my boss’ words in all my work – though I’ve become a bit more discerning in the “expert in what?” piece of the equation. As President and CEO of TREE Fund, I now purposefully and continually work to improve my knowledge and skills in three areas of desired expertise:

  • Identifying, cultivating, soliciting, and stewarding sources of support for professional arboriculture and urban forestry;
  • Widely communicating the results our work for all those who want and need to hear it;
  • Managing a fiscally-sound nonprofit corporation guided by a comprehensive strategic plan.

While I often get asked to identify trees, discuss curricula, or explain in-depth research projects, I know where I am not an expert, so I am never too proud to refer such questions to the real experts – or to say “I don’t know, but I’ll find out and get back to you!” In return, I am equally happy to field inquiries in my areas of expertise when they are posed to others – so please feel free to call on me as a resource on those fronts, whenever you need to.

One of the most personally rewarding parts of my work at TREE Fund is knowing that we empower others through grants and scholarships to identify, pursue and deepen their own expertise, hopefully making them indispensable to their own employers and home communities. And so I repeat that advice from long ago – Be an Expert! – and encourage you all to consider how TREE Fund might help you or yours in that pursuit.

 

The Trees We Live With

When friends and new acquaintances outside of the tree care industry hear that I am the “President of TREE Fund,” they almost always express enthusiasm for my work, although the conversation is often a little more complicated than you might expect:

Friend: Oh cool, I love trees! TREE Fund is the one that does all those tree planting events, right?

Me: No, that’s not us.

Friend: Oh, so you’re protecting the Amazon Rain Forest, right?

Me: No, not really, sorry.

Friend: Ummm . . . so you’re the organization that buys up land and puts it into trust so it stays forever wild, right?

Me: No, we don’t do that either.

And so on, and so forth, sometimes for a few more rounds. In trying to cut to the chase politely on such conversations without diminishing people’s enthusiasm for my work with trees, the phrase I’ve found that seems to most quickly make their eyes light up with recognition is when I say: “We fund science that supports the trees we live with.”

People seem to embrace “the trees we live with” quickly and intuitively: these are the trees in our backyards, our street trees, the ones our children climb, the trees that shade our schools, the formal arrangements that make our civic architecture more grand, the little glades that provide green backdrops to our developments, that killer oak along the fairway that costs us a stroke every time we slice a tee shot into it, the canopy above the cemeteries we visit on Veterans and Memorial Days, and so many others. The “trees we live with” are a part of our everyday lives and experiences.

I know, of course, that the benefits of our research and education programs reach well beyond that simple rubric, but getting people outside our industry to think actively about the myriad choices and decisions that can surround a single familiar tree over its lifetime is a great first step in helping them understand not only what TREE Fund does, but also the benefits that professional tree care anchored in rigorous science can provide.

I’ve yet to meet anyone who doesn’t appreciate “the trees we live with.” Bringing our work home for people that way can help us open the circle to new friends and supporters, one conversation at a time.

Note: This article ran in TREE Fund’s e-Bulletin today. You can subscribe by visiting our website, here, and you could also help us out a lot by making a contribution to the 15th Anniversary Appeal, or by shopping in the TREE Fund Store. The buttons on the homepage should be intuitive in terms of how to do any or all of these things, so thanks for clicking through and following/supporting us!

This live oak stands above my Dad’s grave in Beaufort National Cemetery. I consider it a family friend.