TREE Fund works hard throughout the year to raise money for tree research and education. Our usual pitch to donors can be generically boiled down to “more scientific knowledge leads to better management of urban forests, which then leads to a whole spectrum of benefits to people.” Because we are focused on practical applications of scientific knowledge, the human benefits we focus on in fundraising also tend to be the most practical, scientific ones, e.g. storm water, erosion and UV radiation mitigation, carbon sequestration, air quality, wind and sound barriers, etc. There are also a lot of economic benefits that we discuss, especially when making appeals to municipal or business leaders: increased property values and retail sales (along with increased tax revenues), attracting skilled workers, reducing property crime, etc.
We probably spend the least amount of time discussing the “soft” benefits of urban forests — inspiring creativity, building sense of community, providing gathering places, etc. — because they seem the furthest removed from the hard scientific research we fund. But on some plane, those “heart string” stories are the ones that motivate and connect people at the most deeply personal levels to the trees in their lives. A personal example: as a young(er) writer, long before I knew that urban forestry existed as a profession (never mind how to spell “arboriculture”), trees moved me deeply enough that I published a poetry chapbook called The Woods. It didn’t make me much money, nor did it win me any acclaim, but it felt good to write and share, as a tangible expression of how resonant and important trees and forests were to me.
Over the past couple of years, I’ve watched another delightful tree-inspired creative endeavor unfolding: Jimmy Shen, a professional botanic photographer based in east China, connected with me via the TREE Fund website to tell me about his book Ginkgo: The Living Fossil. Jimmy lives and works near the mountain homes of wild and native ginkgo biloba, and has spent decades exploring and capturing their beauty, history, folklore, science, and importance in Chinese and global culture. You can learn more about his work by clicking here – and then maybe reflect for a moment on the myriad intangible ways that your support for tree research and education may, several steps down the line and in unpredictable ways, inspire or empower someone else to create a beautiful, life-affirming work like Jimmy’s.