As part of an expanded strategic effort to improve our communications capabilities at TREE Fund, we have re-branded and re-designed our monthly digital newsletter. We’ll be offering a print version via snail mail for those who opt in for it, and also providing a quarterly research insert going into a bit more depth on latest research findings, as well as profiles of the scientists behind them, and how they are changing the working worlds in arboriculture and urban forestry. Here’s a link to the first edition.
If you’re inspired by what you read there, I’d be remiss if I didn’t mention that you can help us get the job done by supporting the 26th anniversary Tour des Trees in Ohio, which will find me and 100 or so of my colleagues riding 530 miles to tell the story of how urban and community forests make a difference in our lives, while also raising crucial research funds. Here’s where you can make a gift, which will make a difference. If you’d really feeling inspired and would like a more tangible, hands-on approach to helping us, you can still sign up to ride with us in Ohio, or you can stage a Virtual Tour, and do what you do best, where and for how long you want to do it, to help out our good cause. Hit me if you’d like more info on any of this!
For my first short article in the new TREE Press, I adapted a piece I’d written many years ago called “Be An Expert.” I think it remains useful and timely in terms of how I do my work here, and how I hope my work helps others. You can read the original, longer article here, and I copy the text of the new summary piece in the quote box below:
LEADING THOUGHTS: BE AN EXPERT
A few days into my first post-college job with the Federal government, my boss offered me one of the most profound bits of professional advice I have ever received.
“If you want to succeed here, or in any other job,” he said, “then you have to become an expert.”
I asked the obvious (to me) question: “An expert in what, sir?”
“It doesn’t matter. Just make yourself an expert in something, and when you’ve done that, you’ll be indispensable.”
More than three decades later, I still hear and heed my boss’ words in all my work – though I’ve become a bit more discerning in the “expert in what?” piece of the equation. As President and CEO of TREE Fund, I now purposefully and continually work to improve my knowledge and skills in three areas of desired expertise:
- Identifying, cultivating, soliciting, and stewarding sources of support for professional arboriculture and urban forestry;
- Widely communicating the results our work for all those who want and need to hear it;
- Managing a fiscally-sound nonprofit corporation guided by a comprehensive strategic plan.
While I often get asked to identify trees, discuss curricula, or explain in-depth research projects, I know where I am not an expert, so I am never too proud to refer such questions to the real experts – or to say “I don’t know, but I’ll find out and get back to you!” In return, I am equally happy to field inquiries in my areas of expertise when they are posed to others – so please feel free to call on me as a resource on those fronts, whenever you need to.
One of the most personally rewarding parts of my work at TREE Fund is knowing that we empower others through grants and scholarships to identify, pursue and deepen their own expertise, hopefully making them indispensable to their own employers and home communities. And so I repeat that advice from long ago – Be an Expert! – and encourage you all to consider how TREE Fund might help you or yours in that pursuit.