On The Road Again (For The Trees)

At 5:30am yesterday, under what could charitably be described as “wintry mix,” I hopped in our car, cranked up some tunes, and headed down to Indianapolis for the first of my many 2018 speaking engagements on behalf of TREE Fund. In the weeks ahead, I will be in New York, Hawai’i, Iowa, Minnesota, Tennessee and New Mexico . . . and that just gets me to early April. Zoom zoom!

As President and CEO of TREE Fund, my position description says (among other things) that I am to “represent the Fund to its donors, volunteers, partners, researchers, the public and all other stakeholders.” I take that task seriously, and recognize that my ability to do it from my office in Naperville, Illinois is limited, at best; we do good online and virtual communications work, sure, but the face-to-face pitch is core to convincing people to support what we do. Equally important: reporting back to those who have supported us on how their generosity made a difference, and what we were able to do with it.

I don’t know exactly how many people I will stand in front of (in person, or on camera) over the year ahead — but it’s a pretty big number. I’m a reasonably deft public speaker and can expand or contract my core talk to run anywhere from three minutes to an hour, as requested by my hosts, or as a “read of the room” indicates will work best for the people in attendance. (There’s a huge difference in audience response over the course of a typical conference day; I’d say the 10:30 AM slot right after a mid-morning break is the best gig, most of the time, when people are caffeinated, stretched and alert, but not quite restless for lunch yet).

That said, I do have a baseline presentation, and we actually share a generic version of it with our 21 Chapter Liaisons and other key supporters around the country¬† in case they need to do their own presentations, or want to have some highlights to insert into their own publications, websites, conferences and/or seminars. The Indiana Arborist Association were the first to hear our new 2018 report . . . and I provide a link below to the generic slide deck I used, if you’re curious about what it is we actually do over the course of the year at TREE Fund, beside ride our bikes 500+ miles for research, and solicit proposals for grants:

TREE Fund Report of Activities, 2017-2018

As always, it’s good work for a good cause — and one of the final slides in the deck tells you what you can do to help us out. Feel free to follow our activities by signing up for our monthly newsletter (hit the subscribe button here), share our information, or even invite me to come speak to your own green industry friends and colleagues.

My Road Warrior’s Motto: Have iPod (filled with horrible grindcore, death metal and industrial music that I can’t play at home), Will Travel. And I do it for the trees.

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