December 11, 2016
Dear Friends of the Urban Forest,
Annual growth rings in temperate-climate trees mark the increments of new wood added each year. As you all know, we can learn a lot by studying a tree’s annual rings: its age, the climates it has thrived in, its relationships with symbiotic organisms, and even the nature and quality of its interactions with humans.
I’ve been thinking about the imagery of annual growth rings as I reflect on my first year with TREE Fund, much of it spent traveling to meet, listen to, and learn from professionals working in the tree care community. We’re a year older now, so what would our latest annual growth ring say about our nonprofit organism if you peeked inside?
First off, it would show that we’re growing in both resources acquired and resources expended, and that the ratio of those two flows is trending in a healthy direction, as we’re working to get more of every dollar we raise back out to support our colleagues in the field. We’re doing this by growing new branches and adding new coverage — additional programs, larger grants, and more awards — all to the benefit of the professionals who shelter under our canopy of knowledge.
To sustain this healthy growth, we’re continuing to “open the circle” in a healthy, non-invasive fashion, thereby allowing new friends and supporters to build atop our strong roots, injecting new revenue streams that will ensure we remain vibrant for many years. Trees are long-lived organisms — just as endowment funds are — and we exist to provide long-term support for tree care professionals, helping them adapt to the ever-evolving challenges facing our urban forests.
Of course, there’s another meaning to “annual ring” — namely, a once-per-year call — and I’m hoping you’ll indulge me on that front here as well. As we move forward and upward, solid sustenance sets the stage for potentially transformative growth in 2017, so I respectfully request that you consider a gift to our 2016 year-end appeal. Please make your contribution at treefund.org today. With your support, growth can ring in the New Year from day one.
With best regards, and deep gratitude,
J. Eric Smith, President and Chief Executive Officer