To My Blog Readers and Twitter Followers: The following letter was sent earlier this month to our current TREE Fund donors, asking them to support our unrestricted operations through a gift to our year end appeal. I’d be delighted to add any and all of you to that list, as our work is important and makes a difference. There’s a link at the end of the letter where you can easily make a tax-deductible gift. Thanks in advance for your consideration. I appreciate it!
When I joined the TREE Fund as its new President and Chief Executive Officer last summer, one of the first questions that I posed in a staff meeting was “Who really benefits from our work?” The answer I received from our team was quick, enthusiastic and unanimous: Everyone!
It’s a rare charitable organization that can make such an audacious claim, but in the TREE Fund’s case, it’s fully justified – primarily due to the extraordinary reach and impact of the work done by the tree care professionals we empower.
Few people would argue the environmental, economic and aesthetic benefits of a thriving urban forest. Even fewer, though, ever stop to think about how much thought and effort goes into planting, nurturing and preserving the trees within it. That work is hard, dangerous and often thankless, but its benefits are legion – to property owners, businesses, governments, families, children, retirees, everyone!
Ralph Waldo Emerson famously wrote that the creation of a thousand forests is in one acorn, and the TREE Fund’s mission mirrors that sentiment: we multiply the value of our fundraised assets many times over by investing them in crucial tools – science, safety, outreach, education – to benefit our tree care professionals, thereby strengthening all of the communities in which they live and work. From one to many. From small to large. From individuals to everyone!
I respectfully request your support for this far-reaching work with a contribution to our annual operating campaign, which ends December 31. Our team will be working to expand the TREE Fund’s impact in 2016 while also reducing our dependence on labor-intensive fundraising events. You may make your gift online now at this link.
Thank you in advance for your consideration. Your gift will be well managed, multiplied, and difference making – for everyone!
With best regards,
J. Eric Smith, President and Chief Executive Officer, TREE Fund